Privacy policy
Updated 20th November 2025
This Privacy Policy explains how we use any personal information we collect about you when you use this website. Please note that we may update this policy from time to time.
Our Privacy Policy Principles
- We will never spam you with irrelevant emails
- You may opt out or in of our email communications at any time
- You have the right to remove any information we may hold on you
- We will never sell, rent, make public or distribute your personal information
- Data is a liability and therefore should only be collected and processed when absolutely necessary
Relevant Privacy Legislation
In line with Ziggle Baby Ltd internal processes and systems, this website is designed to comply with the following policies:
- UK Data Protection Act 1998
- EU Data Protection Directive 1995 (DPD)
- EU General Data Protection Regulation 2018 (GDPR)
The compliance of this website with the above policies will likely mean this website is compliant with data protection and privacy legislation around the world.
If you are unsure about our compliance in your country, please contact our Data Protection Officer via email.
Who We Are
We are a ‘data controller’ for the purposes of the relevant data protection legislation including the Data Protection Act 1998, the General Data Protection Regulations and any subsequent legislation as appropriate. (i.e. we are responsible for, and control the processing of, your personal information).
Registered office: Orchard House, 7a, Moor Lane, Wilmslow, Cheshire, England, SK9 6AG Company registration number: 09410721
What we collect and store
While you visit our site, we’ll track:
- Products you’ve viewed: we’ll use this to show recently viewed items
- Products added to wishlist: used to show favourites and create targeted email campaigns
- Wishlists you’ve created: visible to store staff
- Location, IP address and browser type: for estimating taxes and shipping
- Shipping address: requested to estimate shipping and send your order
We also use cookies to keep track of basket contents while you’re browsing our site.
A cookie is a piece of code that allows the web server to identify and track activity of the web browser. They are widely used to make websites work more efficiently. For more details, visit www.allaboutcookies.org
To see which specific cookies are used on this website, please review our full cookie policy.
When you purchase from us, we ask for information such as your name, addresses, email, phone number, payment details and optional account info like username/password. We use this information to:
- Send account and order information
- Respond to requests, refunds and complaints
- Process payments and prevent fraud
- Set up your customer account
- Comply with legal obligations such as tax calculations
- Improve our store offerings
- Send marketing messages (only if you opt in)
If you create an account, we store your details to pre-fill checkout in future.
We store information for as long as needed to fulfil its purpose or comply with legal requirements. Order information is stored for 7 years for tax and accounting.
We will also store comments or reviews you choose to leave.
Who on our team has access
Members of our team have access to information you provide. For example, Administrators and Shop Managers can access:
- Order information such as purchased items and shipping details
- Customer information including name, email and addresses
Team members access this information to fulfil orders, process refunds and support you.
Payments
When you shop on this website, we collect Personal Information such as name, address, email, phone number, payment information and password.
We confirm that any Personal Information you provide is held in accordance with applicable privacy legislation.
Our payment processor is Shopify, which processes your payment information in accordance with their Privacy Policy.
Competitions
When entering contests or prize draws, you provide your name, email and mailing address. Winners are notified by email and prizes sent to the provided address. Entry also adds you to our newsletter unless you unsubscribe.
Website Visitor Tracking
We use Google Analytics to collect anonymous information about visitors to understand how our website is used. We do not attempt to identify users.
Email Newsletter
We use Klaviyo as our marketing automation platform. If you subscribe, your email is stored and processed according to their legal terms. You can unsubscribe at any time.
How will we use the information about you?
We use your information to:
- Process orders
- Maintain internal records
- Improve our services
- Send relevant marketing (optional)
- Respond to enquiries
We use the information you provide only to complete your order and do not share it except as necessary.
We use return email addresses only to respond to enquiries.
Registration on our website is optional and used for newsletters and updates.
We never use or share personally identifiable information in ways not described here unless legally required.
Who we share your data with
If you request a password reset, your IP address is included in the reset email.
How long we retain your data
Comments and metadata are stored indefinitely to recognise and approve future comments automatically.
For registered users, we store the personal information in your profile. You may edit or delete it at any time (except your username).
What rights you have over your data
You may request an exported file of your personal data or request that we delete it. This excludes data required for administrative or legal purposes.
Where we send your data
Visitor comments may be checked through an automated spam detection service.
Access to your information and correction
If you have provided personal information, you have the right to:
- Review your information
- Request corrections or updates
- Request your information not be used to contact you
- Request deletion of your information
- Exercise these rights by contacting us
To access your information or to request changes, email us. We may verify your identity before updating information.
Security
We take appropriate measures to secure your information. If you receive unsolicited emails asking for account details, contact Customer Care immediately.
Any reviews, photos or videos you send may be used for future marketing.
Our website may contain links to other sites. We cannot be responsible for the content or privacy policies of those sites.
How to contact us
Please contact us via email if you have any questions about our Privacy Policy or information we hold about you.
