{"title":"Newborn Essentials","description":"\u003cp\u003eThe newborn stage is beautiful, exhausting and messy in equal measure. Our newborn essentials range covers everything a new baby actually needs — from absorbent dribble bibs to soft muslins and cosy comforters. All beautifully made, all built to last.\u003c\/p\u003e","products":[{"product_id":"blues-muslins-set","title":"Blues Muslins","description":"\u003cul\u003e\n\u003cli\u003eSuper adorable and practical Blues Muslin Set\u003c\/li\u003e\n\u003cli\u003eBeautifully decorated with Dinosaurs, stripes \u0026amp; tractors, this set includes 3 luxurious muslins in gorgeous shades of blue \u0026amp; white\u003c\/li\u003e\n\u003cli\u003eMade of thick, 100% soft cotton\u003c\/li\u003e\n\u003cli\u003eGet softer with every wash\u003c\/li\u003e\n\u003cli\u003eHighly absorbent and quick drying - perfect for many uses\u003c\/li\u003e\n\u003cli\u003eA parents best friend - many uses including a comfort blanket, bib or burp cloth\u003c\/li\u003e\n\u003cli\u003eLarge 80 cm x 80cm squares\u003c\/li\u003e\n\u003cli\u003eThick, weighing at 75g each\u003c\/li\u003e\n\u003cli\u003ePacked in an attractive gift box\u003c\/li\u003e\n\u003cli\u003eColourfast, machine washable\u003c\/li\u003e\n\u003cli\u003eSuitable for tumble drying\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ziggle","offers":[{"title":"Default Title","offer_id":55961785598287,"sku":"MUS9462","price":17.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/1022\/4463\/files\/MUS9462-scaled.jpg?v=1758187417"},{"product_id":"grey-white-animals","title":"Grey and White Safari Blanket","description":"\u003cul\u003e\n\u003cli\u003eKeep baby snug as a bug with our Grey \u0026amp; White Safari Blanket!\u003c\/li\u003e\n\u003cli\u003eWild animals design on a grey and white reversible blanket.\u003c\/li\u003e\n\u003cli\u003eMake nap times easier! So soft and cuddly your little one will be asking for nap time!\u003c\/li\u003e\n\u003cli\u003ePerfect for nap times or cosy days.\u003c\/li\u003e\n\u003cli\u003eHigh quality 100% combed cotton knitted blanket.\u003c\/li\u003e\n\u003cli\u003eSuper soft to touch and kind to baby's skin.\u003c\/li\u003e\n\u003cli\u003eHeavy weight for extra comfort and cosiness.\u003c\/li\u003e\n\u003cli\u003eLarge size 100cm x 75cm to generously snuggle babies in.\u003c\/li\u003e\n\u003cli\u003eIdeal for keeping cosy around the house.\u003c\/li\u003e\n\u003cli\u003ePerfect fit for prams while out and about.\u003c\/li\u003e\n\u003cli\u003eKeeps baby's warm but breathable to prevent over heating.\u003c\/li\u003e\n\u003cli\u003eOur blankets come beautifully rolled up and tied with Ziggle ribbon making the perfect gift.\u003c\/li\u003e\n\u003cli\u003eMachine washable.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ziggle","offers":[{"title":"Default Title","offer_id":55962318242127,"sku":"BLAN6402","price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/1022\/4463\/files\/Blanket-Fawn-Animals-Unfolded-copy.jpg?v=1758190226"},{"product_id":"white-elephants-top-knot-beanie","title":"Grey With White Elephants Hat","description":"\u003cul\u003e\n\u003cli\u003eA cute and cosy Top Beanie Hat featuring stylish White Elephants!\u003c\/li\u003e\n\u003cli\u003eMakes a gorgeous set when teamed with the matching Ziggle Bandana dribble bib\u003c\/li\u003e\n\u003cli\u003e100% pure cotton, comfy for babies to wear\u003c\/li\u003e\n\u003cli\u003eFits newborns to 6 months approximately\u003c\/li\u003e\n\u003cli\u003eStretches comfortably to stay in place\u003c\/li\u003e\n\u003cli\u003eMachine washable, can be tumble dried\u003c\/li\u003e\n\u003cli\u003eWashes well. Retains shape. Stays looking good long after purchase\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ziggle","offers":[{"title":"Default Title","offer_id":55962454819151,"sku":"HAT0179","price":5.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/1022\/4463\/files\/HAT0179-2-1.jpg?v=1758191237"},{"product_id":"zippy-baby-knotted-hat-grey-with-white-stars","title":"Grey With White stars Hat","description":"\u003cul\u003e\n\u003cli\u003eCute knotted baby hat in a favourite Ziggle design, perfect for small babies\u003c\/li\u003e\n\u003cli\u003eMakes a gorgeous set when teamed with the matching Ziggle Bandana dribble bib\u003c\/li\u003e\n\u003cli\u003e100% pure cotton, comfy for babies to wear\u003c\/li\u003e\n\u003cli\u003eFits newborns to 6 months approximately\u003c\/li\u003e\n\u003cli\u003eStretches comfortably to stay in place\u003c\/li\u003e\n\u003cli\u003eMachine washable, can be tumble dried\u003c\/li\u003e\n\u003cli\u003eWashes well. Retains shape. Stays looking good long after purchase\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ziggle","offers":[{"title":"Default Title","offer_id":55962459275599,"sku":"HAT0162","price":5.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/1022\/4463\/files\/HAT0162-2.jpg?v=1758191277"},{"product_id":"blue-vintage-rose-cotton-hat","title":"Blue Vintage Rose Hat","description":"\u003cul\u003e\n\u003cli\u003eCute knotted baby hat in a favourite Ziggle design, perfect for small babies\u003c\/li\u003e\n\u003cli\u003eMakes a gorgeous set when teamed with the matching Ziggle Bandana dribble bib\u003c\/li\u003e\n\u003cli\u003e100% pure cotton, comfy for babies to wear\u003c\/li\u003e\n\u003cli\u003eFits newborns to 6 months approximately\u003c\/li\u003e\n\u003cli\u003eStretches comfortably to stay in place\u003c\/li\u003e\n\u003cli\u003eMachine washable, can be tumble dried\u003c\/li\u003e\n\u003cli\u003eWashes well. Retains shape. Stays looking good long after purchase\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ziggle","offers":[{"title":"Default Title","offer_id":55962462224719,"sku":"HAT0209","price":5.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/1022\/4463\/files\/HAT0209-2.jpg?v=1758191299"},{"product_id":"grey-cellular-blanket","title":"Cellular Blanket with Grey Trim","description":"\u003cul\u003e\n\u003cli\u003eThis Light Grey cellular blanket is an absolute parent must have!\u003c\/li\u003e\n\u003cli\u003eAward winning - We won gold at Mumii's 2018 awards for 'Best New Product For Baby'.\u003c\/li\u003e\n\u003cli\u003eFashionable colours and classic design, perfect for baby boy or girl.\u003c\/li\u003e\n\u003cli\u003eOpen cellular construction allows air flow to keep babies warm in the winter and cool in the summer.\u003c\/li\u003e\n\u003cli\u003eSuper soft 100% combed cotton knitted blanket.\u003c\/li\u003e\n\u003cli\u003eLightweight.\u003c\/li\u003e\n\u003cli\u003eGreat size 90cm x 70cm for babies to be snuggled in.\u003c\/li\u003e\n\u003cli\u003eIdeal for prams while out and about.\u003c\/li\u003e\n\u003cli\u003eGreat size for cots or around the house snoozes.\u003c\/li\u003e\n\u003cli\u003eA simple modern design.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca href=\"https:\/\/ziggle.co.uk\/product\/pink-cellular-blanket\/\"\u003e\u003c\/a\u003e\u003c\/strong\u003ePackaged rolled up and tied with tasteful Ziggle ribbon and tag which allows for a perfect gift too!\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ziggle","offers":[{"title":"Default Title","offer_id":55962506690895,"sku":"BLAN9446","price":17.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/1022\/4463\/files\/BLAN9446_1.jpg?v=1758191664"},{"product_id":"blue-beige-stripes","title":"Blue \u0026 Beige Stripes Blanket","description":"\u003cul\u003e\n\u003cli\u003eFeaturing a gorgeous Blue and Beige striped design, this blanket is the perfect gift for a snugly little one.\u003c\/li\u003e\n\u003cli\u003eSuper stylish, striking design!\u003c\/li\u003e\n\u003cli\u003eMake nap times easier! So soft and cuddly your little one will be asking for nap time!\u003c\/li\u003e\n\u003cli\u003ePerfect for nap times or cosy days around the house.\u003c\/li\u003e\n\u003cli\u003eHigh quality 100% combed cotton knitted blanket.\u003c\/li\u003e\n\u003cli\u003eSuper soft to touch and kind to baby's skin.\u003c\/li\u003e\n\u003cli\u003eHeavy weight for extra comfort and cosiness.\u003c\/li\u003e\n\u003cli\u003eLarge size 100cm x 75cm to generously snuggle babies in.\u003c\/li\u003e\n\u003cli\u003ePerfect fit for prams while out and about.\u003c\/li\u003e\n\u003cli\u003eKeeps baby's warm but breathable to prevent over heating.\u003c\/li\u003e\n\u003cli\u003eOur blankets come beautifully rolled up and tied with Ziggle ribbon making the perfect gift.\u003c\/li\u003e\n\u003cli\u003eMachine washable.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ziggle","offers":[{"title":"Default Title","offer_id":55962687701327,"sku":"BLAN0994","price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/1022\/4463\/files\/BLAN0994_1-2.jpg?v=1758193162"},{"product_id":"foxes-grey-hat","title":"Foxes on Grey Hat","description":"\u003cul\u003e\n\u003cli\u003eOur Foxes On Grey knotted beanie hat is the perfect gift for new babies.\u003c\/li\u003e\n\u003cli\u003eCute knotted baby hat in a favourite Ziggle design, perfect for small babies.\u003c\/li\u003e\n\u003cli\u003eMakes a gorgeous set when teamed with the matching bib\u003c\/li\u003e\n\u003cli\u003e100% pure cotton, comfy for babies to wear.\u003c\/li\u003e\n\u003cli\u003eFits newborns to 6 months approximately.\u003c\/li\u003e\n\u003cli\u003eStretches comfortably to stay in place.\u003c\/li\u003e\n\u003cli\u003eMachine washable, can be tumble dried.\u003c\/li\u003e\n\u003cli\u003eWashes well. Retains shape. Stays looking good long after purchase\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ziggle","offers":[{"title":"Default Title","offer_id":55962913210703,"sku":"HAT0267","price":5.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/1022\/4463\/files\/HAT0267.jpg?v=1758195691"},{"product_id":"giraffe-elephant-swaddle","title":"Giraffe \u0026 Elephant Swaddle","description":"\u003cul\u003e\n\u003cli\u003eDecorated with an adorable giraffes \u0026amp; elephants print, Grey Giraffe \u0026amp; Elephants Swaddle is the perfect fit for your animal nursery theme.\u003c\/li\u003e\n\u003cli\u003eLuxurious swaddle made with thick, 100% soft cotton.\u003c\/li\u003e\n\u003cli\u003eEnsure baby’s ultimate comfort at bedtime and beyond, and can also be used as a burp cloth, nursing cover and more.\u003c\/li\u003e\n\u003cli\u003eVersatile - Can be used as burp cloths, nursing and stroller covers, stroller and car seat liners.\u003c\/li\u003e\n\u003cli\u003eGets softer with every wash.\u003c\/li\u003e\n\u003cli\u003eLarge in size - 120cm x 120cm.\u003c\/li\u003e\n\u003cli\u003ePacked in gorgeous Ziggle packaging, making it the perfect, practical gift!\u003c\/li\u003e\n\u003cli\u003eColourfast and machine washable.\u003c\/li\u003e\n\u003cli\u003eSuitable for tumble dryer.\u003c\/li\u003e\n\u003cli\u003eA must have for your swaddle collection.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ziggle","offers":[{"title":"Default Title","offer_id":55963153170767,"sku":"MUS0985","price":13.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/1022\/4463\/files\/MUS0985_1-1.jpg?v=1758197784"},{"product_id":"hearts-bows-hat","title":"Hearts and Bows Cotton Hat","description":"\u003cul\u003e\n\u003cli\u003eOur Hearts and Bows Hat is the perfect gift for new babies.\u003c\/li\u003e\n\u003cli\u003eA white cotton hat, beautifully decorate with pretty pink hearts and bows!\u003c\/li\u003e\n\u003cli\u003eCute knotted baby hat in a favourite Ziggle design, perfect for small babies.\u003c\/li\u003e\n\u003cli\u003eMakes a gorgeous set when teamed with the matching bib\u003c\/li\u003e\n\u003cli\u003e100% pure cotton, comfy for babies to wear.\u003c\/li\u003e\n\u003cli\u003eFits newborns to 6 months approximately.\u003c\/li\u003e\n\u003cli\u003eStretches comfortably to stay in place.\u003c\/li\u003e\n\u003cli\u003eMachine washable, can be tumble dried.\u003c\/li\u003e\n\u003cli\u003eWashes well. Retains shape. Stays looking good long after purchase\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ziggle","offers":[{"title":"Default Title","offer_id":55963182367055,"sku":"HAT0262","price":5.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/1022\/4463\/files\/HAT0262.jpg?v=1758198092"},{"product_id":"bee-blanket","title":"Bee Blanket","description":"\u003cul\u003e\n\u003cli\u003eFeaturing the adorable Ziggle Bee, this green blanket is the perfect gift for a snugly little one.\u003c\/li\u003e\n\u003cli\u003ePerfect for sleep times or cosy days around the house.\u003c\/li\u003e\n\u003cli\u003eHigh quality 100% combed cotton knitted blanket.\u003c\/li\u003e\n\u003cli\u003eSuper soft to touch and kind to baby's skin.\u003c\/li\u003e\n\u003cli\u003eHeavy weight for extra comfort.\u003c\/li\u003e\n\u003cli\u003eLarge size 100cm x 75cm to generously snuggle babies in.\u003c\/li\u003e\n\u003cli\u003ePerfect fit for prams while out and about.\u003c\/li\u003e\n\u003cli\u003eKeeps baby warm but is breathable to prevent over heating.\u003c\/li\u003e\n\u003cli\u003eOur blankets come beautifully rolled up and tied with Ziggle ribbon making the perfect gift.\u003c\/li\u003e\n\u003cli\u003eMachine washable.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ziggle","offers":[{"title":"Default Title","offer_id":55963480129871,"sku":"BLAN2552","price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/1022\/4463\/files\/BLAN2552_2.jpg?v=1758200630"},{"product_id":"bunnies-pink-hat","title":"Bunnies on Pink Hat","description":"\u003cul\u003e\n\u003cli\u003eOur cute bunnies on pink hat is the perfect addition for babies first wardrobe\u003c\/li\u003e\n\u003cli\u003eCute knotted baby hat in a favourite Ziggle design, perfect for small babies\u003c\/li\u003e\n\u003cli\u003eMakes a gorgeous set when teamed with the matching Ziggle Bandana dribble bib\u003c\/li\u003e\n\u003cli\u003e100% pure cotton, comfy for babies to wear\u003c\/li\u003e\n\u003cli\u003eFits newborns to 6 months approximately\u003c\/li\u003e\n\u003cli\u003eStretches comfortably to stay in place\u003c\/li\u003e\n\u003cli\u003eMachine washable, can be tumble dried\u003c\/li\u003e\n\u003cli\u003eWashes well. Retains shape. Stays looking good long after purchase\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ziggle","offers":[{"title":"Default Title","offer_id":55963774583119,"sku":"HAT1359","price":5.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/1022\/4463\/files\/HAT1359.jpg?v=1758202447"},{"product_id":"bunnies-muslin-set","title":"Bunnies Muslin Set","description":"\u003cul\u003e\n\u003cli\u003eIn an array of cute, soft colours and prints, our Bunnies muslins are lightweight and breathable making them your perfect everyday essential!\u003c\/li\u003e\n\u003cli\u003eOur luxurious muslins are made with thick, 100% soft cotton.\u003c\/li\u003e\n\u003cli\u003eGet softer with every wash.\u003c\/li\u003e\n\u003cli\u003eHighly absorbent and quick drying - perfect for many uses.\u003c\/li\u003e\n\u003cli\u003eMany uses including burp cloth, comfort blanket, bib, swaddle… the list goes on!\u003c\/li\u003e\n\u003cli\u003eFits easily into bag for while out and about.\u003c\/li\u003e\n\u003cli\u003eLarge in size - 70cm x 70cm.\u003c\/li\u003e\n\u003cli\u003ePacked in an attractive Ziggle gift box - makes the perfect gift for a loved one.\u003c\/li\u003e\n\u003cli\u003eColourfast and machine washable.\u003c\/li\u003e\n\u003cli\u003eSuitable for tumble dryer.\u003c\/li\u003e\n\u003cli\u003eA must have for your collection.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ziggle","offers":[{"title":"Default Title","offer_id":55963861123407,"sku":"MUS3870","price":17.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/1022\/4463\/files\/MUS3870_1.jpg?v=1758202609"},{"product_id":"savanna-animals-muslin-set","title":"Savanna Animals Muslin Set","description":"\u003cul\u003e\n\u003cli\u003eIn vibrant colours on fresh white cotton, our roarsome Savanna Animals print muslins are lightweight and breathable making them your perfect everyday essential!\u003c\/li\u003e\n\u003cli\u003eOur luxurious muslins are made with thick, 100% soft cotton.\u003c\/li\u003e\n\u003cli\u003eGet softer with every wash.\u003c\/li\u003e\n\u003cli\u003eHighly absorbent and quick drying - perfect for many uses.\u003c\/li\u003e\n\u003cli\u003eMany uses including burp cloth, comfort blanket, bib, swaddle… the list goes on!\u003c\/li\u003e\n\u003cli\u003eFits easily into bag for while out and about.\u003c\/li\u003e\n\u003cli\u003eLarge in size - 70cm x 70cm.\u003c\/li\u003e\n\u003cli\u003ePacked in an attractive Ziggle gift box - makes the perfect gift for a loved one.\u003c\/li\u003e\n\u003cli\u003eColourfast and machine washable.\u003c\/li\u003e\n\u003cli\u003eSuitable for tumble dryer.\u003c\/li\u003e\n\u003cli\u003eA must have for your collection.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ziggle","offers":[{"title":"Default Title","offer_id":55963870232911,"sku":"MUS3887","price":17.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/1022\/4463\/files\/MUS3887_2-2-scaled.jpg?v=1758202635"},{"product_id":"blue-orange-yellow-green-striped-blanket","title":"Blue\/orange\/yellow\/green stripe blanket","description":"\u003cul\u003e\n\u003cli\u003eFeaturing a gorgeous blue, orange, yellow and green striped design, this blanket is the perfect gift for a snugly little one.\u003c\/li\u003e\n\u003cli\u003eChic and fashionable with a striking design.\u003c\/li\u003e\n\u003cli\u003eMake nap times easier! 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Retains shape. 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Retains shape. 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Retains shape. 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